What is the Noughty Glow Up?Updated 19 days ago

We've given our packaging and formulations a little refresh, because looking good on the outside and doing good on the inside is our kind of thing. This isn't a re-brand or a makeover; it’s the same Noughty you know and love, just easier to find, kinder to the planet, and still creating game-changing hair, one follicle at a time. Think of it as Glow Up with purpose.

You'll notice our Glow Up across our packaging and formulas, as well as in the way you navigate the Nougthy range. But don’t worry, the Glow Up hasn’t changed is who we are. We’re still 97% natural, vegan, cruelty-free, and powered by plant-based science that works.