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The Glow Up

Welcome to the Glow Up—our brand refresh designed to make shopping Noughty easier, clearer, and even more joyful. We’ve reimagined our packaging, boosted our formulas, and created a smarter, scalp-first navigation system to help you build the perfect

About the Glow Up

About the Glow Up: what changed, what stayed the same. Smarter packs, refined formulas, same 97% natural, vegan, cruelty-free Noughty you love.

1 article
Ingredients

Discover The Glow Up ingredients: clear, no-nonsense explainers on our hero actives and botanicals, what they do, why we use them, and how they boost your glow.

3 articles
Sustainability

This is where we unpack how The Glow Up cares for people and the planet. From responsible ingredient choices and supplier standards to lighter-footprint packaging and practical recycling guidance, we share the steps we’re taking.

2 articles