About the Glow Up
About the Glow Up: what changed, what stayed the same. Smarter packs, refined formulas, same 97% natural, vegan, cruelty-free Noughty you love.
Welcome to the Glow Up—our brand refresh designed to make shopping Noughty easier, clearer, and even more joyful. We’ve reimagined our packaging, boosted our formulas, and created a smarter, scalp-first navigation system to help you build the perfect
About the Glow Up: what changed, what stayed the same. Smarter packs, refined formulas, same 97% natural, vegan, cruelty-free Noughty you love.
Discover The Glow Up ingredients: clear, no-nonsense explainers on our hero actives and botanicals, what they do, why we use them, and how they boost your glow.
This is where we unpack how The Glow Up cares for people and the planet. From responsible ingredient choices and supplier standards to lighter-footprint packaging and practical recycling guidance, we share the steps we’re taking.