Why doesn’t Noughty shampoo lather / bubble as much as other brands?Updated 2 years ago

Sulphates are often added to make products foam. They are detergents or surfactants commonly found in cleansing products, their primary function is to cleanse and secondary to create a good foam. 

Noughty is formulated with alternative naturally derived detergents that are just as effective for cleaning your hair and still create that lovely gentle foam experience. The trick is to add plenty of water. Many people associate foaming properties with cleansing, but these two things do not have to be related. So don’t worry, Noughty will still leave you with that lovely clean feeling!